Plain-language positioning and process help for small business owners.
I'm Cory Bowman. I help owners and founders get clear on who they serve and how to say it, then look honestly at how the business runs and what to fix first. I've run a company myself, so I start from the owner's side of the table.
Based in Ontario, Canada. Working remotely.
How I look at a business
When you've worked on a product for a long time, it's easy to see it only one way. I tend to come at it from an angle you haven't tried yet. That often opens up who else it could serve and what else it could be.
Three ways to work together
Sales help, if you need it. Once you know what you're saying, I can also help you say it in sales conversations: how you open them, follow up, and ask for the work.
Who this is for
Owners of small businesses, startup founders and solo operators. If you can't yet explain in a sentence why customers should choose you, or the business leans too heavily on you to hold it together, this is for you.
What people say
“Cory’s ability to hone in on my company’s value proposition was absolutely invaluable.”
“He takes a concise yet thoughtful approach to assessing your business.”
“All colleagues felt empowered to go directly to Cory with ideas/feedback.”